Tuesday, October 29, 2013

Kuala Lumpur, Malaysia

There they are: the other twin towers, known by the name PETRONAS. Between 1998 and 2004, they ranked as tallest buildings in the world. Why does KL need such superlatively tall buildings? (a) To maximize return on high-priced land in the CBD. (b) To maximize brand recognition and attract attention. Answer: 10% the former, 90% the latter. [2011]

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