Thursday, February 28, 2013

Guadalajara, Jalisco, Mexico

Absolut, a Swedish vodka sold in 126 countries, seemed to be taking sides in the Mexican-American War, which ended in 1848! So provocative was this advertising campaign that it lasted only a few weeks. "In an Absolute world" is translated as "In a Perfect world." After all, isn't Absolut the world's perfect vodka? [2008]

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