Saturday, November 20, 2021

Seoul, South Korea

When Dunkin' Donuts came to Korea in 1992, it had to appeal to a new market, one that did not speak English. To fit in, DD looked to the Hangul alphabet for signage. It must have worked because Korea has been one of the chain's largest international markets. In orange: Deon-Kin. In pink: Do-Neo-Cheu. [2000]

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